Social media campaign for Reef Gurus

The goal of this project was to contact a local business and build a social media campaign to help grow their social media presents. This project included six social media posts and a video introduction to the business. Research on the target audience involved an interview with the owner of Reef Gurus and asking direct question to get an understanding of the customers. This allowed the group to gain insight and a feel for the best approach to the posts and video.

Posts #1, #2, #3 - Instagram

The “TOP5” Instagram posts are designed to create interest in saltwater aquariums and raise confidence in customers thinking about starting a saltwater tank. The three “TOP5” posts addressed Mistakes, Fish, and Coral. These posts are designed to grab attention, educate and encourage the customer.