Package and Branding Project

The project’s goal was to create a package and branding for a new online vitamin subscription company. The concept for the name of ‘NUYU’ is a phonetic composition of the phrase “new you,” and aimed at a target audience of beginner athletes with a desire for high-performance outcomes. The vitamin subscription company ‘NUYU’ offers personalized vitamin subscriptions customized for the athlete’s unique needs in a convenient package delivered right to their door. The logo captures the idea of a vitamin capsule that is part of the end product and the image of a drop of blood needed for the test kit. The product brand conveys a clean, fresh, and friendly image to invoke confidence in the process of a customized online vitamin subscription. In addition to the project requirements, a website, online ads, and print ads were added to complete the NUYU branding design process.