New Product Project

The design challenge was to imagine a product with a significant impact on the user and set itself apart from others currently on the market. This group project involved creating a new innovative product, including a brand, website landing page, ads, social media platform, and an app. In addition, a 3D product design was developed to illustrate the dimensions.

Axon was designed to be a revolutionary smart projector with a smartpen for portability and ease of use in any environment. It eliminates the need for a smartboard by using laser technology to transform any flat surface into an interactable surface. Axon is designed for educators and creatives that need versatility in their workspace. Users can draw and write on a flat surface with the Axon smartpen.

The triangle logo represents the three interfaces the Axon user operates; the projector, the pen, and the app. The name Axon comes from a nerve cell that connects to other nerve cells and represents how our product is an extension of the user’s brain.

3D product design | Internet Ads | Clothing mockups