Ad Campaign Project
The goal was to create a digital ad campaign for Target’s same-day shipping, aimed towards college students and young adults shopping online. The ads are designed for website landing pages, email ads, and internet ads. Target’s existing mascot “Bullseye,” the dog, was utilized. Showing him breaking through a wall communicates the idea that same-day shipping delivers despite any barrier. In addition, the use of the dog adds a cartoonish element that is relatable to the intended demographic. The ad was designed to represent the different products such as food, clothing, and school supplies, featuring an image of the item protruding from the bag.
The Drawing Process
Dog Concept
Brought back the Target dog logo because it was iconic, and the dog evoked the quick imagery.
Popping Out
The dog popping out of the wall to deliver for Target conveys a sense of urgency.
Visual Products
The notebook, pen, and pencil are an example of products placement the dog can carry for promotional events, such as back to school.